Buyer beware. This cuddly little guy may be hiding a dirty little secret from the honey "industry." The golden stuff so filtered and processed it lacks the pollen particles that vital to make it. That means the millions of folks who buy honey from supermarkets thinking they're getting help from allgergies and all the beneficial properties of honey are getting nothing but a large spoonful of processed sugar.
More filtration means dminished quality. More cost to us, the consumers. Check out this article for the complete lowdown and a list of honeys who failed to actually provide, well, honey.
The only foolproof way to ensure you're getting the real deal: Know thy (and love) thy beekeeper.